Wednesday 03 December 2008 | Science and Technology feed | All feeds

Advertisement

Apple to launch new MacBook laptops

 
Apple is looking to extend its laptop range
Apple could introduce a budget machine designed for web access 'on the go'

Apple looks set to unveil a new range of laptops next week, following weeks of speculation.

The California-based company is holding a press event in San Francisco next Tuesday, and has sent invitations to media and analysts that shows one of its MacBook range of laptops under the slogan: "The spotlight turns to notebooks".

Speculation is rife that Apple will refresh its MacBook range at the event, giving the entry level MacBook laptops an aluminium make-over similar to that of its MacBook Pro range, and improving the processor speeds and hard disk storage space in all its MacBook machines.

Analysts also expect Apple to introduce a "budget" laptop into the range, costing less than $800 (£400). Opinions are divided as to whether this will simply be a price drop on an existing product, or whether Apple is bringing out a 'netbook' - a cheap ultra-portable machine - to compete with the likes of the Asus Eee PC.

Most computer manufacturers have slashed the price of their laptops in recent months, and many now offer less expensive, more compact entry-level machines that are designed mostly for connecting to the web on the go.

Although Apple has scored recent successes with its iPod range of music players and critically acclaimed iPhone, the computer side of the business is still crucial to Apple's fortunes.

In the financial quarter that ended June 28, Apple's revenue from computer sales was up 43 per cent on the same period the previous year, and laptop sales accounted for almost two-thirds of that. There are also suggestions that Apple is going to announce details of a new manufacturing process, supposedly codenamed "Brick", which involves making products, such as the aluminium casing for its laptops, from a single sheet of metal.

In July, Apple's chief financial officer, Peter Oppenheimer, hinted at a "product transition" that would see "new products that initially cost more because they deliver an entirely new level of value to the customer".

Advertisement

most viewed

Advertisement
Advertisement
Advertisement
Middle East special: 2009's best luxury events

Best of the Middle East

Launching our luxury special, we highlight next year's top events.

Terrace housing - The A to Z of repossession

Hang on to your home

How banks repossess homes – and how to stop them getting yours.

The perfect Christmas presents for car lovers

Perfect presents

Car lovers: First part of our gift guide includes items from £5 to £19.95.

Win tickets to the Glyndebourne Opera, plus an exclusive Kids go Free offer on Telegraph.co.uk. Pic: copyright Mike Hoban

Exclusive clips in HD

Plus, win tickets and get an exclusive kids go free offer.

Back to top

More Telegraph.co.uk

Archive Contact us Reader prints RSS feeds Subscribe and save Syndication Today's news

© Copyright of Telegraph Media Group Limited 2008 Terms & Conditions of reading Commercial information Privacy and Cookie Policy.