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Business & Management
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Consumer Electronics Vendors Experiment with Connectivity
October 8, 2008
As mobile phones take on more capabilities, the consumer electronics
(CE) industry is left seeking alternative ways of keeping its devices
relevant. Especially in tough financial times, CE manufacturers have been hit particularly hard
as consumers evaluate whether a device that does a number of functions
well enough supersedes the need for a dedicated – often expensive –
device that performs one function exceptionally well. Vital to CE
vendors’ future success may be the ability to offer seamless
connectivity but without adding another service plan to consumers’
stack of bills.
According
to a recent ABI Research study, mobile Internet devices (MIDs)
combining a function like a camera, media player or navigation with
wireless Internet access are most likely to succeed as consumers
increasingly expect a constant Internet connection. This success will
only come if CE manufacturers can couple a device with a business model
that users will adopt – and quickly.
Read more
© 2008 Penton Media, Inc.
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